Senior Marketing Analytic
$35/ hour
Do you want to
work with us?
We are a full-service Creative Agency that focuses on using our creative skills to develop effective brand strategies. Your brand strategy is your greatest asset to achieve higher conversion rates, brand advocates, and loyal customers.
Job Description:
As a Senior Marketing Analytics Specialist, you will play a key role in driving data-driven decision-making across our marketing initiatives. You will be responsible for leveraging advanced analytics techniques to derive actionable insights from large datasets, ultimately optimizing marketing strategies and maximizing ROI. The ideal candidate will possess a strong background in marketing analytics, a keen eye for detail, and a passion for driving results through data-driven methodologies.
Responsibilities:
- Utilize advanced analytics techniques to analyze marketing data and derive actionable insights.
- Develop and maintain dashboards and reports to track key performance indicators (KPIs) and marketing metrics.
- Collaborate with cross-functional teams to identify opportunities for improving marketing effectiveness and efficiency.
- Lead A/B testing and experimentation efforts to optimize marketing campaigns and channels.
- Provide strategic guidance to senior management based on data-driven insights.
- Stay abreast of industry trends and best practices in marketing analytics.
Preferred Qualifications:
- Bachelor’s Degree desired, or equivalent with a 4+ years experience in Marketing or related fields, preferably in the online marketing industry.
- 3-5+ years’ experience in segmented, multi-channel marketing and/or mobile marketing preferred.
- Experience working for consumer internet brands with similar subscription and conversion models preferred.
- Demonstrated cohesive end-to-end thinking in defining, creating and executing campaign and creative testing.
- Demonstrated ability to interpret in-depth analyses, uncover actionable insight and effectively communicate to the broader organization.
- The ability to interact with senior level management combined with strong communication and presentation skills.
- Assertive, take charge attitude, ambitious, creative, team player.
- Ability to work independently and as a team player to find ways to uncover opportunities.
- Capacity to multi-task and to work in a fast-paced work environment are required.
- An excellent multi-tasker, extremely detail oriented and able to thrive in an entrepreneurial environment characterized by growth and change.
- Proficient with Microsoft Office tools with an emphasis on Excel (pivot tables) and Powerpoint.
- Ability to read, write and speak English.
- Advanced math skills required.